Product Strategy11 min read•November 24, 2024
Why Product-Led Growth is Winning (and How to Execute It)
Product-led growth (PLG) has taken the SaaS world by storm. Here's how to execute it.
What is PLG?
Product-led growth means your product is the primary driver of customer acquisition, retention, and expansion.
Why PLG Works
1. **Lower Customer Acquisition Cost**: No expensive sales team required 2. **Faster Sales Cycle**: Users experience value immediately 3. **Viral Potential**: Great products spread organically 4. **Better Customer Fit**: Users self-select for your product 5. **Data-Driven**: Built-in usage data shows exactly how customers use your product
The PLG Playbook
**Step 1: Make Your Free Experience Valuable**
- Users should experience real value within 5 minutes
- Remove friction from the onboarding flow
- Show ROI, not features
#PLG#Growth#Product
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