Analytics10 min read•December 1, 2024
How to Measure What Actually Matters in Marketing
Marketing teams obsess over metrics that don't matter. Let's focus on what actually drives business results.
What Actually Matters
**Revenue Metrics**
- Customer Acquisition Cost (CAC)
- Lifetime Value (LTV)
- LTV/CAC Ratio (should be 3:1 or higher)
- Win Rate by Channel
**Efficiency Metrics**
- Time to Revenue
- Cost Per Lead
- Lead Quality Score
- Sales Cycle Length
**Retention Metrics**
- Customer Churn Rate
- Expansion Revenue
- Net Revenue Retention
- Product Engagement
#Analytics#Measurement#Metrics
More Insights
Explore more articles on growth strategy, AI implementation, and marketing.
Read more articles →