Building a Go-to-Market Strategy That Actually Works

**Phase 1: Foundation** - Define your ideal customer profile (ICP) with precision - Identify your unique value proposition - Map your competitive landscape - Set revenue targets and milestones

**Phase 2: Channel Strategy** - Choose 2-3 primary channels (not ten) - Develop channel-specific messaging - Build partnerships where they exist - Create content aligned to each stage

**Phase 3: Sales & Activation** - Design your sales process - Build sales collateral - Train your team - Create feedback loops

**Phase 4: Scale & Optimize** - Measure everything religiously - Optimize based on data - Double down on what works - Kill what doesn't